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Grasp the Artwork of Messenger Drip Campaigns with these 3 Steps

Drip campaigns are advertising magic.

You create a sequence that nurtures leads from first contact to raving fan, or new customers to professional wizards.

You arrange the content material and sequence, then each new particular person to affix the viewers will get the specifically designed sequence, regardless of once they enroll or are launched to your model.

Right this moment I’m going to point out you do drip campaigns to segmented audiences in Fb Messenger with a easy instance.

Very first thing’s first, give this bot a spin right here.

Select one or the opposite: unicorns or donkeys?

There are tons of neat usages for Messenger drip campaigns:

  • Onboarding
  • Lead nurturing
  • Observe-up survey

Any buying cycle you employ advertising automation for you additionally need to do by way of chat.

Messenger drip campaigns are the identical concept however with increased visibility than different channels together with electronic mail.

Making a Drip Marketing campaign in Fb Messenger

Right here’s how we constructed the unicorn-delivering drip marketing campaign in MobileMonkey.

Step 1. Create your Viewers Segments

It’s really easy to phase your viewers in MobileMonkey with {custom} variables.
See Additionally:
4 Steps to Making a Killer Advertising and marketing Plan Right this moment

Right here we requested if you wish to see unicorns or donkeys with the short query widget and a number of selection buttons:

Conversion types and fast questions are the widgets that set {custom} buyer attributes.

Relying on the way in which somebody solutions the query, we drop that attribute to their contact profile.

Then, we create two {custom} viewers segments from the Audiences supervisor: unicorn lovers and donkey followers. #teamunicorn

You would possibly create {custom} audiences primarily based on curiosity in providers, buyer price range, or webinar attended.

Decide the variable, on this case “UNICORN,” and sort within the attribute worth for the viewers. Right here’s the setup for our donkey crew utilizing the attribute worth “Donkeys 4me”:

We now have an viewers arrange for donkeys and one other for unicorns:

Step 2. Create the Content material for Dripping

In our instance we’re sending out 5 donkeys or 5 unicorns in 5 minutes.

We used the highly effective chatbot builder to construct every web page with widgets like fast questions, animated GIFs and textual content with buttons.

Your drip marketing campaign would possibly begin with a welcome message to say “hello” once they enroll. You would possibly follow-up in a number of days with a helpful tip or useful resource, and ship a survey to see how they’re doing per week later.

The “Ship to me” button helps you to take a look at the pages in Messenger to repair any typos or alter the formatting.

Step 3. Set Up the Drip Marketing campaign

With the content material constructed, we’re able to arrange the drip marketing campaign utilizing advertising automation instruments in MobileMonkey.

Create a “New Drip Marketing campaign” and the remainder is intuitive:

  • Identify your marketing campaign,
  • Select your viewers from the drop-down,
  • Choose your blast goal from the menu of choices.

Then schedule the timeline of drips utilizing the drop-down, selecting every web page and when it must be delivered:

Scheduling choices within the drip marketing campaign supervisor have a spread of intervals from minutes to months:

Right here’s what our remaining sequence seems to be like:

Set it to energetic and save!

For this instance, we created one drip marketing campaign for workforce donkey and one for workforce unicorn.

Now each new viewers member will get your custom-tailored drip marketing campaign delivering content material in the precise stage of their buyer lifecycle.

What Can You Do with Drip Campaigns in Messenger?

On this drip marketing campaign instance we confirmed shortly phase audiences and create {custom} drip campaigns.

If you happen to’re a advertising company, ask prospects what service they’re excited about and ship out completely different content material.

B2B or B2C providers, ecommerce advertising, it’s the identical!

Every time somebody indicators up, you’ve bought a nurturing stream of content material able to go.

customers are launched to your answer, see your help first-hand, and fall in love together with your model.

Perhaps that’s not magic, simply nice advertising.

Picture by way of Shutterstock

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